TRUSTe Privacy Policy

Without an accurate and up-to-date privacy policy, you can be exposing your business to serious and unnecessary risks. For a business that can’t afford a privacy lawyer or chief privacy officer, these risks are sometimes difficult to know and understand. TRUSTe offers solutions for businesses to meet customer, industry and government requirements and expectations.

Who Care About Privacy?

  • In a competitive market, increasing user engagement and your online sales depends on customer trust and online credibility.
  • 90% of consumers believe it’s important that a website have a privacy policy (TRUSTe Brand Survey 2009. Not publicly available).
  • 88% of online shoppers say that the protection of their personal data is a top concern (Trust Marks: What’s Behind the Label Counts. Publication. Comp.
  • Mc-Afee. Boston, MA: Yankee Group Research, February 2009).
  • 79% of consumers are concerned about unauthorized access to their personally identifiable information (July 2010. “Consumers & Convergence IV” KPMG).
  • Google AdSense Program Policies
  • “AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users’ browsers, or using web beacons to collect information as a result of ad serving on your website.”
  • Posting a privacy policy on a commercial website is required by law – serious penalties can result without the proper disclosures in place.
  • Businesses who copy-paste from other privacy policies, or use free privacy policy templates or samples on the Internet usually end up with privacy policies that fail to fully and/or accurately describe their business practices.
  • Regulators view your privacy policy as a legally binding agreement between you and your customers – you can’t afford inaccuracy.
  • California Online Privacy Protection Act of 2003 Requires commercial sites to have a privacy policy describing data collection and use for any site accessible to California residents

TRUSTe Privacy Policy Generator Advantages

Generate a policy without the dull and complex legal language used in typical consumer notices and demonstrates through a helpful, shortened summary of your site’s privacy practices. Users can easily navigate and understand your privacy practices with intuitive privacy icons.

  • Quick construction of a TRUSTe hosted privacy policy for your site using an intuitive widget interface.
  • Accurately describes your site’s data collection, use and storage practices.
  • Keeps you up-to-date on new state & federal compliance issues.
  • Notifies you of hidden data collection practices via automatic scan.
  • Gives you the flexibility to edit your policy as your business grows or changes.

TRUSTe Certified Privacy Services

TRUSTe Privacy Policy Benefits

  • If you have online privacy it means you have transparency, accountability and choice in the collection and use of your personal information. Having these things means having privacy, no matter how much information you share about yourself. There’s a reason websites have seen up to an 84% increase in purchases when displaying the TRUSTe Web Privacy Seal: it’s because privacy matters.
It’s the presence of transparency, accountability and choice, the lynchpins of online privacy, that customers care deeply about. To fully understand what your customers expect from you, keep the following definitions in mind when building or updating your website:

  • Transparency
  • Accountability
  • Choice
  • Privacy is good business because it builds trust. Online shoppers are naturally wary of transactions and products that they can’t see and inspect in person, so establishing strong privacy practices is a great way to help close that gap of uncertainty and potential mistrust. One of the best ways to build trust is to advertise your privacy commitment with trustmarks like TRUSTe’s Web Privacy Seal to signal to consumers the strength of your commitment. Increased trust can only help your business.
ProductTRUSTe Privacy PolicyTRUSTe Privacy Policy with Seal
If you company:
  • Has a website that collects personal information from customers or visitors

  • Is looking for guidance with privacy policy creation or update

If you company:
  • Runs a e-commerce site and is looking to increase sales, conversions and/or transactions

  • Is looking for a quick and simple way to ensure privacy compliance and build customer trust

  • Privacy Policy Generator

  • Hosted Privacy Policy
  • Privacy Policy Generator

  • Hosted Privacy Policy

  • Privacy Scanning

  • TRUSTe Seal
SealNo Seal

* Include 1500 seal impressions per month.

Turn-Around TimeInstantInstant
Dispute ResolutionNoneTRUSTe Watchdog
  • Meet Customer Expectations

  • Meet Industry Expectations

  • Meet Government Expectations

  • Meet Customer Expectations

  • Meet Industry Expectations

  • Meet Government Expectations

  • Increase ROI

  • Increase Customer Confidence

  • 3rd Party Dispute Resolution

PriceSave time and money with a quick and simple solution that puts your site in compliance with the law and eCommerce best practices.All of the benefits of the TRUSTe Privacy Policy with the addition of the recognizable TRUSTe Seal for increased customer confidence.
Normal PriceUSD39.90/yearUSD149.00/year
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Buy 2 YearsUSD22.95/year
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Copy and pasting a policy

Many consumers when they realize they need a privacy policy copy and paste one from another site with the thought that one privacy policy fits all. This is far from the truth. In reality, privacy policies differ depending on what kind of data is collected and how it is used or distributed. Copying a privacy policy from another site or writing one from a template can leave a site open to risk.

Not convinced? TRUSTe Customers: Real-World Examples

For over a decade, TRUSTe has shown thousands of businesses–from leading brands like Microsoft, IBM, and eBay to smaller start-up Web sites–the advantages of protecting consumer privacy.

Here are a few real-world situations that show how TRUSTe has helped businesses boost ROI by leveraging TRUSTe’s leading privacy services, seals and programs.

TRUSTe Certified Privacy Services Clients

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